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About Us

Always seeking perfection and precision, L’azurde has excelled at the art of jewelry design, transforming every inspiration into a unique masterpiece, and with one beautiful design after another, it has evolved to become the largest gold and jewelry designer, manufacturer, and distributor in the Middle East and one of the largest jewelry manufacturer worldwide.
With a vision of continuous progress in crafting jewelry, L’azurde is a signature name at the highest level, both regionally and globally. 
To reinforce its leading role among major international brands, L’azurde strives to regularly promote its name across the region. 
Miss L'
Miss L’, the fashion line of gold Jewelry, was launched by L’azurde to offer a variety of trendy jewelry for the modern woman of today. Just like its target customer, Miss L’ is confident about her style and wants to look and feel good by completing her outfits with premium yet affordable jewelry. Miss L’ has a wide variety of 18K gold collections that are stylish, effortlessly chic and produced according to the highest standards in jewelry making, which makes it the perfect gift for the fashionable woman of today.
L’azurde sustains its mission to constantly redefine and advance in the jewelry industry. 
This is achieved by bringing together a wealth of know-how, a heritage of creativity, an impeccable sense of originality and, most importantly, a true understanding of every woman’s need for distinctiveness.
Producing more than 3,000 different jewelry models every year, L’azurde is proud to be one of the few manufacturers operating in 21-karat and 18-karat gold and diamond jewelry.
Its award-winning designers and model-makers are at the heart of what L’azurde does. 
Because L’azurde believes jewelry is more than just a status symbol, it designs original classical and contemporary jewelry for every moment in a women’s life, creating a signature style that offers elegance and uniqueness for every occasion..
The company offers uniquely designed jewelry with the highest-quality diamonds from all over the world, as well as a wide variety of precious stones. 
L’azurde designs pieces for the distinctive taste of its customers and distributes its diamond collection exclusively through its own showrooms.
Over the last decade, L’azurde has received industry recognition at the highest level. 
Among many other awards, it received the “Gold Virtuosi International Award” for design excellence in gold jewelry awarded in Italy and the “International Quality in Gold Jewelry Award” by the Trade Leaders’ Club in France.
The first company in the Middle East to obtain accreditation from the London Bullion Market Association. L’azurde has been added to the prestigious LBMA Good Delivery List as of June 1st, 2010
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